About the Role
Position: Director Lifecycle Marketing
Category: Consumer Goods - Consumables - Pet
Salary: $180-230K base range + bonus + Equity + solid benefits etc.
Location: NYC, NY (hybrid office setup 3 days office/2 days home)
Requirements
About the Company
Client Summary: This company provides subscription-based services and innovative products for pets, offering monthly deliveries of high-quality toys, treats, and essentials. Known for its creativity and customer focus, it celebrates the bond between pets and their families.
About Crescere Executive Search
Crescere Executive Search is a boutique recruiter dedicated to Sales and Marketing talent in the Consumer Packaged Goods (CPG) industry. For more than 20 years we have filled 500+ roles across Fortune 500 icons and venture-backed challengers. Our network covers every major channel—Amazon and eCommerce, Walmart, Target, club, grocery, natural, and DTC.
Niche expertise: Food and beverage, health and beauty, household goods, natural and specialty products
Functional focus: Brand Management, Trade and Shopper Marketing, Category Management, eCommerce, Sales Leadership, Consumer Insights
If you are ready to hire impact players who can lift revenue and market share fast, connect with us at www.cescpg.com.
Ideal Candidate Profile:
8+ years of experience in lifecycle marketing, CRM, or retention marketing at a DTC, eCommerce, or subscription-based business.
Proven track record of scaling LCM programs, with expertise in automated journeys, personalization, and segmentation strategies
Builder and creator versus executing existing playbook